Top Laser

I had the privilege of collaborating with Lena Sadykova on a remarkable art direction and graphic design project for Top Laser, a laser boutique offering a diverse range of beauty treatments, from laser hair removal to skin rejuvenation and beyond. Lena's inspiring story captivated my attention, as she fearlessly decided to change her career in her late 40s, driven by her dream of establishing her own business. Through sheer determination, she has transformed Top Laser into a thriving business, celebrating her 60th birthday this year!

 

When conceptualizing Lena's brand, our primary focus was to exude femininity and a sense of joy. We ingeniously incorporated the texture of silk into the design, symbolizing the smoothness of the skin post-laser treatments. This project encompassed the creation of a captivating logo and brand identity, business cards, gift cards, and a visually appealing two-fold brochure. Lena later shared her delight in utilizing the logo for her storefront and incorporating a cool stamp into her documents and gift cards, adding a touch of fun to the overall experience.

 

Working with Lena on this project was an absolute pleasure, and witnessing her success and fulfillment is an inspiring testament to the notion that it's never too late to pursue and achieve one's dreams.

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